ASUS reveals Zenbook

The Zenbook, the new line of Asus’ “ultrabook” computer was finally unveiled to the public on November 8 at Sydney’s Crystal Bar. Two scantily-clad models in silver body paint together with Australia’s Got Talent Magician Cosentino and Miss Universe 2009 third runner up Rachael Finch showcased the Asus Zenbook.

Vivian Hung, Asus’ system business group regional head revealed the four areas the Zenbook’s development team looked hard into while still at design phase; the performance, design, transcending sound and going Green.

The Asus Zenbook is the thinnest Ultrabook on the market with front thickness of 0.28cm and 0.89cm at the rear. The Zenbook comes in silver with a concentric circle design. It is light; it uses Intel’s second generation Core processors, Windows 7 OS, Bluetooth V4.0, SATA Revision 3.0 solid state storage drive, a USB 3.0 and USB 2.0, Wi-Fi (b/g/n), 0.3MP webcam, VGA and Ethernet adaptors, a sleeve and a Bang & Olufsen technology audio subsystem.

There were two models introduced to the Australian market on Friday, November 10, 2011. A cheaper model which retails at $1,399 weighs 1.1 kilos, with an 11.6-inch (1366 by 768 pixel) screen, a 4GB DDR3 RAM, a 128GB SATA III SSD, two USB ports (USB 3.0 and USB 2.0) and a 5-hour battery life. The other model worth $1999 weighs 1.3 kilograms, has a 13.3 inch (1600 by 900 pixel) screen, 4GB of DDR3 RAM, a 256GB SATA III SSD, an SD card reader, a USB 3.0 and USB 2.0 ports and a 7-hour battery life.

The Asus Zenbook was unveiled while being compared to another competitors’ main ultraportable computer, the Apple MacBook Air. First was the price; the Asus Zenbook has accessories that come for free, a VGA adaptor, a LAN adaptor and an Asus sleeve. Second was the Zenbook’s coolness, emitting less that 7 degrees heat while watching a clip on YouTube connected through Wi-Fi. The USB 3.0 port is also faster when transferring data compared to other ultraportable computers’ standard USB 2.0 port.

The Zenbook also has a longer battery life compared to its competitors. Shawn Yen, Asus Australia’s notebook product manager said that the Zenbook uses a patented Super Hybrid Engine II technology. This allows battery life conservation and a battery life 25% more than other designs of the Ultrabook. It can last of up to two weeks standby time. It also has an “instant on” feature, which allows it to power on and shows the home screen below 2 seconds when in standby mode.

Asus, Samsung, Acer, Toshiba, Lenovo and others have all came up with their own ultrabooks. Ultrabook computers are lighter, thinner and faster, with longer battery life. Ultrabook is a term created by Intel for a new classification of ultraportable computer which comes with a series of stringent rules to guide vendors.

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